walmart affiliate marketing program

What Is Walmart Affiliate Marketing Program – A Review

What is the Walmart Affiliate Marketing program?  I will be doing a quick review of the Walmart affiliate program to give you a quick overview of it’s potential if you add it to your marketing mix.

If you are looking at the Walmart affiliate marketing program I am sure that you have already heard of the Amazon Associates program through Amazon and hopefully you also know what affiliate marketing is.

What Is The Walmart Affiliate Program?

Like most of the affiliate programs out there, simply put the Walmart affiliate marketing program will give you a commission in exchange for sales derived by you driving traffic to their platform through specific links that you place on your site.

Put another way, when someone uses the link on your site and purchases from Walmart they pay you a commission.

Here is what Walmart has to say about their program:

“The Affiliate Program helps turn visits to your site into revenue for you. Place links to our products on your website, and when a visitor follows those links to and completes a qualifying purchase, you earn a commission.
We make it easy to enter and maintain this partnership by providing you with:
  • Free membership
  • The powerful draw of Wal-Mart’s Every Day Low Prices
  • A great commission structure (see chart below) that pays 1-4% with three return days
  • Free professionally designed banners
  • Free newsletters with product information and links, and ideas for increasing your revenue
  • Data feeds with information on top-selling and exclusive products
  • Contests and extra opportunities to earn commissions
  • A dedicated team to help you maximize sales”

Walmart Affiliate Program Commission Rates

Just like other large retail affiliate programs the amount that you are paid are based primarily on the product category within their platform.

Walmart pays between 1%-4% depending on the category.

So just as an example; let’s say you have a website that educates your visitors all about HD TVs.  You place some Walmart approved text links in some of your posts and you have a visitor click through the link and purchase a $500 TV from Walmart through your Walmart affiliate link.

According to the “Referral Fee Schedule” on Walmart’s site.  By the way, referral fee schedule is what Walmart calls their commission rates for their affiliates.

So again your visitor buys the $500 TV through the affiliate link on your site.  This will earn you a whopping 1% referral fee from Walmart’s affiliate marketing program.  This is $5, yup a whole five bucks!

Here is what Walmart’s Affiliate commission rates currently look like:

Walmarts commission rates

Most of the top level categories pay out at 4%.  That is 10 out of 18 categories are at 4%.

So it would be better for you if you sent your visitor to buy a patio set for that same $500 so you would make $20 instead of $5 for the same amount of work on your part.



How To Enroll Into The Walmart Affiliate Marketing Program

Signing up for Walmart’s Affiliate program is as easy as filling out their simple webform and submitting it.

The affiliate application goes to Impact which is the company that Walmart has partnered with to administer the Walmart affiliate marketing program.

I do recommend that you read through the entire Terms Of Service, (TOS) about their affiliate program and also to get clarification on ANYTHING that you are unclear or unsure of.

The reason I say this is because first off, things written in legalese can be confusing and secondly I personally have just noticed some contradictory information on their site about the program.

Here is what they say about enrollment into the program:

“1. Enrollment in the Program

You may submit a completed Program application to begin the enrollment process (“Application”). Submission of your Application to the Affiliate Program implies acceptance to the terms set forth in this Agreement. We will evaluate your Application and notify you of your acceptance or rejection. We may reject your Application if, in our sole discretion, we determine for any reason that your website is unsuitable for the Program.

Wal-Mart Stores, Inc., USA, LLC and Sam’s West, Inc. associates, family members of associates, and suppliers are not eligible to enroll in the Program.

Unsuitable websites include, but are not limited to, those that:

  • Promote sexually explicit material;
  • Promote violence or hate toward any persons or groups;
  • Promote illegal activities;
  • Promote alcohol, tobacco, gambling/lottery in any way;
  • Promote the use of pyramid, “ponzi”, or similar investment schemes;
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age;
  • Contain, in our sole judgment, material that is defamatory, fraudulent, or harassing to us or any third party;
  • Are known as “blogging sites”, defined for purposes of this Agreement as sites that contain only blogging and no other form of informational content;
  • Include “walmart”, “wal-mart” or variations or misspellings thereof in their domain names;
  • Otherwise violate intellectual property rights of, Wal-Mart Stores or its suppliers;
  • Disparage, Wal-Mart Stores, Wal-Mart Stores affiliates, or their suppliers;
  • Are under construction or not live at the time of Application;
  • Are non-US based or are websites that primarily serve a non-US based audience;
  • Do not clearly state an online privacy policy to its visitors; or
  • Provide a portion of their Referral Fees (as defined in Section 5) to websites or organizations that would violate any of the above criteria.”

The thing I am confused about is ” Unsuitable websites include, but are not limited to, those that: Are known as “blogging sites”, defined for purposes of this Agreement as sites that contain only blogging and no other form of informational content;” (also highlighted in red in the quoted statement above).

Most sites online today utilize the WordPress platform and are thereby technically a blogging site.  Isn’t the purpose of a blog to convey informational content?

Then to muddy the waters ever further I saw this on their site at the bottom of the application page:


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